Compliance Kills Marketing?

Natalie Hales smiling

I freaking get it, going through compliance sucks! After spending 13 years in corporate finance, I can relate to the pain of running everything through compliance.

Luckily, I’ve been trained by the compliance department of one of Canada’s big three insurance companies. Along the way, I picked up a few things…

The big one?  

Success with compliance is ironic. 

You think the earlier you get them involved the more troubles you are going to have, when in fact it’s the complete opposite.

Know your purpose and bring compliance in from the start.

If you can get them in on the strategic level and make them feel a part of it, you will have a lot more success.

My point of view? 

You can communicate all you want with someone, but if they don’t understand you, it’s silent chaos.

And what happens when someone doesn’t understand something? It’s an immediate no.

My client Erica faced MAJOR compliance issues. Before we worked together, she actually had to stop her podcast multiple times. Nothing was getting through.

So she almost fell 👏 off 👏 her 👏 chair 👏 when the word ‘renowned’ was approved for use in her bio… I mean, this is going to live EVERYWHERE!

What changed? We brought compliance in at the strategy stages and made them feel a part of it.

This simple move helped compliance UNDERSTAND why Erica was positioning herself in a certain way.

Because they now understood her strategy and her expertise in executive-level female breadwinners, they let the word ‘renowned’ go through.

She’s now using it in her social media, on her podcast, her website, AND in her bio. 

Even better, she’s finding she’s allowed to use words she’s never been allowed to use before.

To say she was blown away and thrilled doesn’t even cover it. And it was ALL because she brought compliance in at the strategy stages.

Want to find the sweet spot with compliance in your marketing?

Here are my top 3 tips for making it easier on everyone involved. 

  1. Make sure it’s all archivable. 

This one’s obvious but needs to be in the list. Cover your butt by making sure every piece of content you create is accessible so that compliance can take a look.

  1. Don’t give advice.

This scares away some advisors from social media. But stick to personal stories and education and you’ll be fine. 

Save it for your clients!

  1. Build a compliance culture.

Talk about compliance with your team. Encourage them to prioritize it.

 If they know it’s important to you, they’ll be on it. 

📺 Watch as I break down how to make sure everyone’s happy – with way less stress.👇🏼

👉🏼 If you’re struggling with this in your team, I’m happy to chat with you about your compliance troubles.

In the meantime, I’ve developed an online course to help you discover your most impactful messaging. You can join the course here.

Natalie Hales sitting in a sunny window
Natalie Hales boasts more than a decade of financial marketing experience on both sides of the border. She specializes in helping advisors discover their niche, craft their positioning, and tell their stories to attract dream clients. Her unique expertise was honed through her work with renowned companies like Canada Life, and her superpower lies in crafting personalized brand strategies through her signature framework, The Niche FunnelTM. Personally touched by the transformative impact of financial guidance during a personal tragedy, Natalie is devoted to amplifying advisors’ potential and establishing them as unrivaled experts for their target audience.

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